I tuned in the Garrison Keillor radio show (unintentionally) for the first time in 12 years and was startled to hear the host deliver a commercial for the breakfast cereal Total. Garrison told lies about the vast number of vitamins and minerals this food contained. (I’d never consciously thought about it, but the name Total suggests the absolute apex of wholeness.) Garrison spoke in a rhapsodic, nostalgic voice, clearly imagining himself narrating a radio show in 1932. But 78 years have passed since 1932, and we now know that injecting synthetic vitamins into a cardboard-like processed food does not constitute true nutrition.
Children and the credulous will believe Mr. Keillor, who also leads choruses of “May the Circle Be Unbroken,” while the 91% of his audience who are college graduates will perceive his irony. But that is the evil of capitalism. If only 5% of the Prairie Home Companion audience is hoodwinked, Total still makes a profit.